The fact that many people are still skeptical is actually
bullish because of the lack of consensus. Once there is unanimity of opinion,
it usually means we are at or near the end of the trend. The market is kind of a “reverse psychology”
animal: many times you have to “fight” the consensus to be successful and this
is difficult to do. The ability to approach investing in a systematic and
unemotional way is one of the key reasons why great investors like Warren Buffet
do so well over long periods.
We all know the market goes through bull and bear phases;
that is normal and predictable but these cycles trigger emotional responses. What
causes these phases or cycles? Changes in the outlook for corporate profits has
a significant bearing on stock prices. When the market perceives or is
comfortable that corporate earnings will rise, it will bid the prices of stocks
up in anticipation of improving earnings, as it has been doing for some time
now. And vice versa, when the market anticipates or becomes concerned corporate
profits may slow or decline (such as in a recession), it will bid the prices of
stocks down.
Another key driver of stock prices is valuation. A lot of
factors go into valuation, such as investor confidence, the outlook for the
economy and inflation, Federal Reserve policy, health of foreign economies,
geopolitical factors, energy prices, and a myriad other factors. Market cycles can
be further exacerbated by “shocks”, such as financial bubbles (think “housing” in 2006/07)
or bubbles within a market sector (think tulips in 1637, or technology in 2000).
These “bubbles” create imbalances which are eventually normalized through
severe market corrections.
So how do we deal with market cycles from a financial
planning perspective? Like Warren Buffett, one way is to take “emotion” out of
the process. This is accomplished through a sound financial plan. The plan acts
as a long-term roadmap for both personal finances and investments and helps the
client approach investments in a systematic and unemotional way. A good plan will help a client “stay in the
game” and avoid the temptation to make emotionally-based decisions at the
worst possible time.